While you may be more familiar with the “Kate Effect” that boosts fashion retailers, it works both ways as well. Fans of the London-based label Self-Portrait were more than a little smug when the Duchess strode out on the red carpet wearing their dress earlier this month. That white lace bodiced number, with a racy split up the front, was an old design that those in the know had already snapped up and worn.
Either way, it shows that in three short years, 37-year-old Malaysian designer Han Chong has fashioned a label with serious status and selling power.
Last Christmas, Selfridges sold one Self-Portrait piece every six minutes, and this year that pace hasn’t slowed down. Since its launch the brand has grown 100 per cent each year. It’s now stocked in Harrods, Net-A-Porter, Dover Street Market, Harvey Nichols, Flannels and Matchesfashion.com as well as its own website.