The festive shopping season officially begins tomorrow, as retailers around the UK experience their busiest weekend of the year, beginning on Black Friday.
The date that started out as an industrial nickname in the US (post-Thanksgiving, shops would be at their fullest and flailing books would return to the black) Black Friday is now something of a global phenomenon, as retailers instigate discount wars in attempts to attract the most shoppers, and bargain-seekers will gamely punch each other, in fights for the last discounted television. Isn’t it just the most wonderful time of the year?
In the last few years, British fashion brands (i.e. the more civilised, fistfight-free types) have also discovered that America’s Black Friday falls at a most convenient time for them – an optimum four weeks before Christmas for present-buying, as well as striking the right moment to snap up a Christmas party outfit. As demand has surged year-on-year, it’s become a date that our labels just can’t ignore.