In the shadow of store closure announcements, the beleaguered retailer presented their spring summer fashion collection. But will it work?
When Marks & Spencer’s fashion designers set about creating their spring-summer 2017 collections, they tapped into a new source of inspiration: their shoppers. The retailer convened focus groups of existing customers and never-step-in-the-doors to weigh in on the design direction for the new season – a shrewd undertaking given our national obsession with the retailer’s every shelf-shift. Three groups of 40 women gathered to tell the designers just what they thought of the current assortment. Their message: give us in-season pieces, natural fibres, refined fits and feminine details – and shoes and bags for every outfit.
“One of the things that came strongly through the groups was that this collection is dropping into stores in February. Having the right layers to take you through the season feeling confident, and a colour palette that is seasonally appropriate, were both important to them,” Jo Jenkins, director of womenswear, lingerie and jewellery, said during a preview for the Telegraph fashion team.